Moop is a startup made in France, created by two young ingenior. The concept is a connected wristband, linked to an app in your smartphone. The wristband vibrate on the left when you have to turn on the left, the wristband vibrate on the right when you have to turn right. As the designer of the startup, I had to create all the brand. My intention was to create a fresh, minimalist and funny brand. I created simple and universal icons. The app interface is simple and easy to understand.
Art direction / Graphic design / UX UI Design / Web Design / Web Development / Product Design