Moop is a startup made in France, created by two young ingenior. The concept is a connected wristband, linked to an app in your smartphone. The wristband vibrate on the left when you have to turn on the left, the wristband vibrate on the right when you have to turn right.
As the designer of the startup, I had to create all the brand. The brand identity (logo, colors, illustrations, icon), the app, the website, and also the design of the wristband. My intention was to create a fresh, minimalist brand. I decided to use only two colors. I created simple and universal icons. The app interface is simple and easy to understand.